Turas made waves at the June 2023 Gourmet Market Event, winning Best Product in the Savory Category and Best Product Taste Across All Categories. Competing against top-tier products, Turas scored an outstanding 95.5% approval rating, reflecting its exceptional flavor and quality. These achievements affirm Turas’ dedication to crafting products that honor tradition and inspire innovation.
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Turas was selected for Berytech's REAF Program and, after three months of pre-incubation and six months of incubation, emerged as the winner. The program provided essential training, funding, and networking, enabling Turas to scale and advance its mission of preserving Lebanon’s olive heritage.
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Lebanon's premium olives, particularly the Baladi variety, have been cultivated for centuries, representing a deep connection to the land and tradition. These olives are the foundation of Lebanon’s olive industry, known for their robust, tangy flavor. At Turas, we honor this rich heritage by creating innovative products, such as our squeezable olive paste, that bring the authentic taste of Lebanon to modern kitchens.
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