Our Roots

Where centuries-old olive traditions meet modern inspiration

The Story of Tradition Reimagined

In the sunlit hills of Lebanon, where olive trees have thrived for centuries, the olive harvest is more than a season, it’s a ritual. Generations of families gather under silvery branches, handpicking olives and pressing them into liquid gold. This rich tradition is where Turas begins.

Turas, meaning “heritage,” honors this ancient practice while embracing modern life. Our Squeezable Olive Paste transforms timeless olive flavor for today’s kitchens.

No mess, no fuss, just a simple squeeze delivers the pure essence of olives. Spread it on warm bread, swirl it into pasta, slather it on a labneh sandwich, or add a burst of flavor to salads. Wherever you are, Turas brings the Mediterranean to your table.

At its heart, Turas connects past and present, tradition and innovation. Each bottle reflects the legacy of Lebanese olive groves and the care behind every squeeze.

Our Process

From handpicked Lebanese olives to innovative squeezable design, our process blends tradition with modern craftsmanship.

Supporting Farmers

At Turas, we partner with small farmers to source the finest olives, honoring their expertise while preserving traditions and supporting livelihoods.

Brining with Tradition

Olives are slowly brined using time-honored techniques, allowing flavors to mature over months. This careful process creates the rich, bold taste that defines Turas.

Blending Perfection

Ground olives and subtle flavors combine to create a rich paste, delivering a magical burst of flavor in every squeeze.

Our Mission

At Turas, our mission is to honor the rich heritage of Lebanese olive traditions while reimagining them for modern living. We are committed to bringing the pure, authentic taste of olives to every table effortlessly, sustainably, and deliciously. By blending centuries-old craftsmanship with innovative design, Turas Squeezable Olive Paste connects people to tradition, flavor, and convenience.
We believe in preserving culture, celebrating simplicity, and creating products that inspire joy in everyday meals. With Turas, we aim to share the soul of Lebanon one squeeze at a time.

Our Vision

At Turas, we envision a world where the rich flavors and traditions of Lebanese olives are shared and celebrated in every home. We strive to become a global symbol of innovation and authenticity, making Mediterranean heritage accessible to all. By bridging the gap between time-honored practices and modern convenience, Turas seeks to inspire a deeper connection to food, culture, and sustainability.

Our vision is to elevate the everyday dining experience, bringing people closer to tradition, closer to nature, and closer to each other.

Our Value

At Turas, our values guide everything we do. We stay true to authenticity, preserving Lebanese olive traditions in every product. We focus on simplicity, making great taste easy and convenient. Committed to sustainability, we ensure eco-friendly practices throughout our process. Through innovation, we blend tradition with modern design for quality and ease. Above all, we believe in connection, using food to bring people together and share the soul of Lebanon.

Our Special Team

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Balsam A.Shacra

Founder

Specialized in Business Development, Design and Marketing

Jackie Brown

Photographer

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Greg Wilson

Manager

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Ruben Carpenter