German Federal Ministry for Economic Cooperation and Development (BMZ) Tag

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In an exclusive interview with GIZ Lebanon, Balsam Abou Shacra, founder of Turas, discusses the company’s journey of blending tradition with innovation to address challenges in Lebanon’s olive sector. Turas transforms surplus olives into a unique paste, creating new market opportunities for local farmers. With support from GIZ and Berytech, Turas is revitalizing Lebanon’s olive heritage while driving sustainable growth.