In an exclusive interview with GIZ Lebanon, Balsam Abou Shacra, founder of Turas, discusses the company’s journey of blending tradition with innovation to address challenges in Lebanon’s olive sector. Turas transforms surplus olives into a unique paste, creating new market opportunities for local farmers. With support from GIZ and Berytech, Turas is revitalizing Lebanon’s olive heritage while driving sustainable growth.
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Turas was selected for Berytech's REAF Program and, after three months of pre-incubation and six months of incubation, emerged as the winner. The program provided essential training, funding, and networking, enabling Turas to scale and advance its mission of preserving Lebanon’s olive heritage.
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Lebanon's premium olives, particularly the Baladi variety, have been cultivated for centuries, representing a deep connection to the land and tradition. These olives are the foundation of Lebanon’s olive industry, known for their robust, tangy flavor. At Turas, we honor this rich heritage by creating innovative products, such as our squeezable olive paste, that bring the authentic taste of Lebanon to modern kitchens.
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